Most of us are lucky to work in an industry where people want to create great things. That’s why it’s sad when, even with the best of intentions, we create an environment that mimics places from our past that don’t promote greatness.
We lead ourselves down the path towards working in silos, managing difficult clients and continuously working on similar projects with similar needs and similar solutions to what we’ve always done before. Let’s not even get started on cash flow and culture issues. I could fill volumes on why I think we recreate the past, but why? Instead, I’d like to introduce you to a new way of thinking.
Or not thinking, actually.