Been in the Cola market too long? Need to diversify your product line without completely redesigning your manufacturing and distribution process? Ever head of A/B Testing? How about, in this case, A-Z Testing?
As a design exercise, there is a lot of cleverness here. I like the pencil sharpener, nightlight, and colored marker a lot. But, I have to imagine this was prompted by some exec who wondered aloud, “How else might Coca-Cola fit into people lives? Not the drink. The Brand.”
The cynical part of me looks at all these design options and thinks, “Is Coke looking to see which ideas resonate with people, then they’ll start making Coke-branded detergent bottles? And maybe even detergent?”
The nightlight could train the children from Day 1 to love Coke. As a significant portion of the video is focused on kids, this type of advertising seems focused on making sure the next and next and next generation knows where its morning wakeup juice comes from. Especially since coffee won’t be an option for the masses much longer.
Coca-Cola Invents 16 Bottle Caps To Give Second Lives To Empty Bottles [x]