We are stronger, smarter and more numerous than anyone imagined, and we are not to be fucked with.
Been in the Cola market too long? Need to diversify your product line without completely redesigning your manufacturing and distribution process? Ever head of A/B Testing? How about, in this case, A-Z Testing?
As a design exercise, there is a lot of cleverness here. I like the pencil sharpener, nightlight, and colored marker a lot. But, I have to imagine this was prompted by some exec who wondered aloud, “How else might Coca-Cola fit into people lives? Not the drink. The Brand.”
The cynical part of me looks at all these design options and thinks, “Is Coke looking to see which ideas resonate with people, then they’ll start making Coke-branded detergent bottles? And maybe even detergent?”
The nightlight could train the children from Day 1 to love Coke. As a significant portion of the video is focused on kids, this type of advertising seems focused on making sure the next and next and next generation knows where its morning wakeup juice comes from. Especially since coffee won’t be an option for the masses much longer.
Coca-Cola Invents 16 Bottle Caps To Give Second Lives To Empty Bottles [x]
Friends, we need your help. NPR’s Melissa Block recently interviewed musician Passenger (Mike Rosenberg) and he shared a story about a chance encounter with a stranger who had a profound impact on his life. We want to find that stranger.
Here’s the deal: Last year during a tour stop in Minneapolis, Rosenberg made a late-night gas station trip to buy cigarettes. He struck up a conversation with an older man who was smoking outside next to his motorcycle. He learned that this gentlemen had been diagnosed with lung cancer and was midway through a cross-country road trip to see his family in New York, where he planned to spend the rest of his days.
Rosenberg never got the man’s name, but the experience affected him deeply. He quit smoking and wrote the song “Riding to New York.”
We’d love to reach this man or his family. If you think you might know who he is, please email firstname.lastname@example.org
Please reshare this. I know we can track this guy down. (We did it once before.)
Update #1, 12:21 PM: He met the man on Tues. July 30th, 2013 in Minneapolis.
Part of an ongoing series highlighting the amazing people in the Portland creative community.
Matthew Oliphant is a seasoned UX pro, a community organizer, and a long-time presence at CreativeMornings/Portland events. Also? A fan of Korean dramas. We’ve been noticing his thoughtful…
Big Ass Fan.